Social media is changing the rules of business. OK… so now what? You’re probably going to need to figure out these three things:

Developing social media strategies that work for your business, your customers, your employees.

(The end goals of marketing are the same; now it’s doing marketing with people vs. at them.)

Making online communities predictably successful.

(Hint: don’t start with the technology; start with your customers and specific business goals.)

Creating new types of content and a lot of it.

(Note: it’s not just about blogs, videos and social networks; new style sales presentations and conferences matter too.)